REALTOR® Magazine Online
The Aug. 14, 2005, issue of PARADE, a national weekly magazine that is inserted into the Sunday sections of more than 340 metro newspapers, will have a special report titled “Where America Lives,” quoting a number of leaders of the NATIONAL ASSOCIATION OF REALTORS®.
The multi-article cover feature includes information on whether to buy or sell now, results of a survey about buyer preferences, buying a fixer-upper, renovation projects that pay back, and snapshots of how much house you can buy in different markets at different price points.
The articles cite existing-home sales statistics from NAR and information from Remodeling magazine's Cost vs. Value Report, which REALTOR® Magazine jointly produces with Remodeling. The articles quote NAR’s chief economist David Lereah and three other members of the leadership: Allyson Bernard of Danbury, Conn., who is a 2005 regional vice president; Terry Hankner of Cincinnati, who was a 2004 regional vice president; and Richard Gaylord of Long Beach, Calif., who was a 2003 regional vice president and is the First Vice President nominee.
NAR has been working with PARADE since spring to produce this special report, says Iverson Moore, senior associate in the Public Affairs Department. The issue presents positive coverage of the industry to millions of Americans, Moore says.
PARADE reaches 36 million households, representing more than 75 million total readers, and is considered the most widely read magazine in the country, covering health, technology, food, lifestyle, politics, and entertainment.