C.A.R. Launches $2.3 Million Ad Campaign Highlighting Value Realtors Bring to the Transaction

The California Association of Realtors® (C.A.R.) has launched a new consumer advertising campaign highlighting the value Realtors bring to the transaction.
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Through a bold, new approach and theme — "California REALTORS® - We get it." — the campaign also will raise awareness of the Realtor brand and reinforce the professionalism of Realtors who belong to C.A.R.

The $2.3 million "California Realtors® - We get it." campaign features four new radio spots; interactive Web banners placed on popular Web sites; and search engine marketing on Yahoo! and Google directing consumers to a new Web site, www.yourpieceofcalifornia.com. The radio ads will air through Aug. 19; the online banners will run through Oct. 31.

"Developed expressly for consumers, www.yourpieceofcalifornia.com reinforces the key messages of the radio ads while providing valuable information when buying or selling a home. The 2007 Consumer Advertising Campaign also includes print and HTML components C.A.R. members can use in their own direct mail and e-marketing efforts," said C.A.R. President Colleen Badagliacco. "The Web site also reminds consumers why they should use a REALTOR® in all of their real estate transactions."